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THE COMPANY

FlowerBuyer.com ® is owned and operated by Access Flower Trading Inc., a privately held corporation operating e-services for commercial flower buyers. It is strictly a B2B website and is unique in the cut-flower industry.

FlowerBuyer.com®'s customers and its flower growers agree that the e-service is more effective and reliable than conventional wholesale distributors. It provides "at-market" prices and is exceptionally competitive and convenient compared to traditional providers. Buyers can select flowers from particular growers, countries and their regions, for delivery in a single consolidated shipment and buy them with the full confidence of product guarantee.

FlowerBuyer.com®'s business-model-strategy is to continue building profitable sales and to further establish its positive and well recognized image as the dominant leader in online flower trading. Its outstanding success has withstood all challenges and prospective competitors would require many years to ramp up to its current trading levels, logistic sophistication and proprietary software development.

The Company's e-services became operational in 1997 with just five customers. Now, more than 10,000 buyers are registered and have trading accounts. Twenty-seven percent of these attend on-line every week and 100 new clients register each month. This high level of market penetration and activity still leaves ample room for continued growth. The senior management of FlowerBuyer.com® consists of seven highly experienced cut-flower trading experts led by Cor Keeren and supported by a qualified international staff.

Management seeks further consolidation of its clear cut first-mover position through expanded customer services and new markets in Europe. FlowerBuyer.com® constantly creates innovative and effective solutions for customers and growers around the world.

Sincerely,

Cornelis (Cor) Keeren

President & CEO

 
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